Marketing data science : modeling techniques in predictive analytics with R and Python
by
 
Miller, Thomas W., 1946-

Title
: 
Marketing data science : modeling techniques in predictive analytics with R and Python

Author
: 
Miller, Thomas W., 1946-

ISBN
: 
9780133887341

Personal Author
: 
Miller, Thomas W., 1946-

Physical Description
: 
1 online resource (1 volume) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Marketing -- Data processing.
 
Marketing -- Mathematical models.
 
R (Computer program language)
 
Python (Computer program language)
 
Data mining.
 
Data Mining
 
Marketing -- Informatique.
 
Marketing -- Modèles mathématiques.
 
R (Langage de programmation)
 
Python (Langage de programmation)
 
Exploration de données (Informatique)
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Data mining. (OCoLC)fst00887946
 
Marketing -- Data processing. (OCoLC)fst01010187
 
Marketing -- Mathematical models. (OCoLC)fst01010232
 
Python (Computer program language) (OCoLC)fst01084736
 
R (Computer program language) (OCoLC)fst01086207
 
Marketing. (NL-LeOCL)078583810

Genre
: 
Electronic books.
 
Leermiddelen (vorm) (NL-LeOCL)088143767

Electronic Access
: 
https://go.oreilly.com/library-access/library/view/-/9780133887662/?ar
 
https://learning.oreilly.com/library/view/~/9780133887662/?ar
 
https://learning.oreilly.com/library/view/~/9780133887662


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2307412-1001HF5415O'reilly E-Books