Marketing data science : modeling techniques in predictive analytics with R and Python
by
Miller, Thomas W., 1946-
Title
:
Marketing data science : modeling techniques in predictive analytics with R and Python
Author
:
Miller, Thomas W., 1946-
ISBN
:
9780133887341
Personal Author
:
Miller, Thomas W., 1946-
Physical Description
:
1 online resource (1 volume) : illustrations
Local Note
:
O'Reilly
Subject Term
:
Marketing -- Data processing.
Marketing -- Mathematical models.
R (Computer program language)
Python (Computer program language)
Data mining.
Data Mining
Marketing -- Informatique.
Marketing -- Modèles mathématiques.
R (Langage de programmation)
Python (Langage de programmation)
Exploration de données (Informatique)
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Data mining. (OCoLC)fst00887946
Marketing -- Data processing. (OCoLC)fst01010187
Marketing -- Mathematical models. (OCoLC)fst01010232
Python (Computer program language) (OCoLC)fst01084736
R (Computer program language) (OCoLC)fst01086207
Marketing. (NL-LeOCL)078583810
Genre
:
Electronic books.
Leermiddelen (vorm) (NL-LeOCL)088143767
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 2307412-1001 | HF5415 | O'reilly E-Books |