New brand leadership : managing at the intersection of globalization, localization, and personalization
by
 
Light, Larry, author.

Title
: 
New brand leadership : managing at the intersection of globalization, localization, and personalization

Author
: 
Light, Larry, author.

ISBN
: 
9780134194509

Personal Author
: 
Light, Larry, author.

Physical Description
: 
1 online resource (1 volume) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Branding (Marketing) -- Management.
 
Marketing -- Management.
 
Advertising -- Management.
 
Stratégie de marque -- Gestion.
 
Marketing -- Gestion.
 
Publicité -- Gestion.
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Branding (Marketing) -- Management. (OCoLC)fst00837893
 
Advertising -- Management. (OCoLC)fst00797692
 
Marketing -- Management. (OCoLC)fst01010209

Added Author
: 
Kiddon, Joan, 1949-

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780134194486
 
https://go.oreilly.com/library-access/library/view/-/9780134194486/?ar
 
https://learning.oreilly.com/library/view/~/9780134194486/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2307985-1001HF5415.1255O'reilly E-Books