Marketing metrics : the manager's guide to measuring marketing performance
by
 
Bendle, Neil T., author.

Title
: 
Marketing metrics : the manager's guide to measuring marketing performance

Author
: 
Bendle, Neil T., author.

ISBN
: 
9780134086040

Personal Author
: 
Bendle, Neil T., author.

Physical Description
: 
1 online resource (1 volume) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Marketing -- Statistics.
 
Performance -- Measurement.
 
Marketing -- Statistiques.
 
Marketing. (OCoLC)fst01010167
 
Performance -- Measurement. (OCoLC)fst01057837

Genre
: 
Electronic books.
 
Statistics. (OCoLC)fst01423727

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780134086040/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780134086040/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2308266-1001HF5415O'reilly E-Books