Reframe the marketplace : the total market approach to reaching the new majority
by
 
Bowman, Jeffrey L., 1970-

Title
: 
Reframe the marketplace : the total market approach to reaching the new majority

Author
: 
Bowman, Jeffrey L., 1970-

ISBN
: 
9781119100263
 
9781119100270
 
9781119100256

Personal Author
: 
Bowman, Jeffrey L., 1970-

Edition
: 
1.

Physical Description
: 
1 online resource

General Note
: 
Includes index.

Local Note
: 
O'Reilly

Subject Term
: 
Minority consumers.
 
Marketing -- Cross-cultural studies.
 
Consommateurs issus des minorités.
 
Marketing -- Études transculturelles.
 
BUSINESS & ECONOMICS -- Management.
 
Marketing. (OCoLC)fst01010167
 
Minority consumers. (OCoLC)fst01023346

Genre
: 
Cross-cultural studies. (OCoLC)fst01423769

Added Author
: 
Katz, Jeremy, 1969-

Electronic Access
: 
https://go.oreilly.com/library-access/library/view/-/9781119100256/?ar
 
https://learning.oreilly.com/library/view/~/9781119100256/?ar
 
https://learning.oreilly.com/library/view/~/9781119100256


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2308276-1001HF5415.332 .M56O'reilly E-Books