The social business imperative : adapting your business model to the always-connected customer
by
 
Shih, Clara Chung-wai, author.

Title
The social business imperative : adapting your business model to the always-connected customer

Author
Shih, Clara Chung-wai, author.

ISBN
9780134263502

Personal Author
Shih, Clara Chung-wai, author.

Physical Description
1 online resource (1 volume) : illustrations

General Note
Includes index.

Local Note
O'Reilly

Subject Term
Information technology -- Management.
 
Internet marketing.
 
Internet in public relations.
 
Strategic planning.
 
Social media.
 
Management -- Social aspects.
 
Technologie de l'information -- Gestion.
 
Marketing sur Internet.
 
Internet dans les relations publiques.
 
Planification stratégique.
 
Médias sociaux.
 
Gestion -- Aspect social.
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Information technology -- Management. (OCoLC)fst00973112
 
Internet in public relations. (OCoLC)fst00977261
 
Internet marketing. (OCoLC)fst00977272
 
Management -- Social aspects. (OCoLC)fst01007228
 
Social media. (OCoLC)fst01741098
 
Strategic planning. (OCoLC)fst01134371

Genre
Electronic books.

Electronic Access
https://go.oreilly.com/library-access/library/view/-/9780134263441/?ar
 
https://learning.oreilly.com/library/view/~/9780134263441/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2310374-1001HD30.2O'reilly E-Books