The social business imperative : adapting your business model to the always-connected customer
by
Shih, Clara Chung-wai, author.
Title
:
The social business imperative : adapting your business model to the always-connected customer
Author
:
Shih, Clara Chung-wai, author.
ISBN
:
9780134263502
Personal Author
:
Shih, Clara Chung-wai, author.
Physical Description
:
1 online resource (1 volume) : illustrations
General Note
:
Includes index.
Local Note
:
O'Reilly
Subject Term
:
Information technology -- Management.
Internet marketing.
Internet in public relations.
Strategic planning.
Social media.
Management -- Social aspects.
Technologie de l'information -- Gestion.
Marketing sur Internet.
Internet dans les relations publiques.
Planification stratégique.
Médias sociaux.
Gestion -- Aspect social.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Information technology -- Management. (OCoLC)fst00973112
Internet in public relations. (OCoLC)fst00977261
Internet marketing. (OCoLC)fst00977272
Management -- Social aspects. (OCoLC)fst01007228
Social media. (OCoLC)fst01741098
Strategic planning. (OCoLC)fst01134371
Genre
:
Electronic books.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 2310374-1001 | HD30.2 | O'reilly E-Books |