Monetizing innovation : how smart companies design the product around the price
by
 
Ramanujam, Madhavan, author.

Title
: 
Monetizing innovation : how smart companies design the product around the price

Author
: 
Ramanujam, Madhavan, author.

ISBN
: 
9781119240877
 
9781119240884

Personal Author
: 
Ramanujam, Madhavan, author.

Physical Description
: 
1 online resource (xiv, 241 pages) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
New products -- Marketing.
 
Pricing.
 
Prix -- Fixation.
 
BUSINESS & ECONOMICS -- Marketing -- General.
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
New products -- Marketing. (OCoLC)fst01036905
 
Pricing. (OCoLC)fst01076230

Added Author
: 
Tacke, Georg,

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9781119240860
 
https://learning.oreilly.com/library/view/~/9781119240860/?ar
 
https://go.oreilly.com/library-access/library/view/-/9781119240860/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2310480-1001HF5415.153 .R356 2016 EBO'reilly E-Books