Integrated marketing communication : Pentacom
by
Malaval, Philippe, author.
Title
:
Integrated marketing communication : Pentacom
Author
:
Malaval, Philippe, author.
ISBN
:
9789332558359
Personal Author
:
Malaval, Philippe, author.
Edition
:
Fourth edition.
Physical Description
:
1 online resource (1 volume) : illustrations.
Series
:
Always learning
Always learning.
Local Note
:
O'Reilly
Subject Term
:
Communication in marketing.
Marketing.
Business communication.
Marketing
Communication en marketing.
Communication dans l'entreprise.
Business communication. (OCoLC)fst00842419
Communication in marketing. (OCoLC)fst00870196
Marketing. (OCoLC)fst01010167
Genre
:
Electronic books.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 2312891-1001 | HF5415.123 | O'reilly E-Books |