Integrated marketing communication : Pentacom
by
 
Malaval, Philippe, author.

Title
Integrated marketing communication : Pentacom

Author
Malaval, Philippe, author.

ISBN
9789332558359

Personal Author
Malaval, Philippe, author.

Edition
Fourth edition.

Physical Description
1 online resource (1 volume) : illustrations.

Series
Always learning
 
Always learning.

Local Note
O'Reilly

Subject Term
Communication in marketing.
 
Marketing.
 
Business communication.
 
Marketing
 
Communication en marketing.
 
Communication dans l'entreprise.
 
Business communication. (OCoLC)fst00842419
 
Communication in marketing. (OCoLC)fst00870196
 
Marketing. (OCoLC)fst01010167

Genre
Electronic books.

Electronic Access
https://go.oreilly.com/library-access/library/view/-/9789332558359/?ar
 
https://learning.oreilly.com/library/view/~/9789332558359/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2312891-1001HF5415.123O'reilly E-Books