Bricks to clicks : why some brands will thrive in e-commerce and others won't
by
Feinleib, David, author.
Title
:
Bricks to clicks : why some brands will thrive in e-commerce and others won't
Author
:
Feinleib, David, author.
ISBN
:
9781484228050
9781484228043
Personal Author
:
Feinleib, David, author.
Physical Description
:
1 online resource : color illustrations
Local Note
:
O'Reilly
Subject Term
:
Electronic commerce.
Business planning.
Public relations.
Internet marketing.
Branding (Marketing)
Public Relations
Marketing sur Internet.
Stratégie de marque.
Relations publiques.
Commerce électronique.
branding.
Sales & marketing.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Reference.
BUSINESS & ECONOMICS -- Skills.
Business planning. (OCoLC)fst00842819
Electronic commerce. (OCoLC)fst00906906
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 2313340-1001 | HF5548.32 | O'reilly E-Books |