Taste, consumption, and markets : an interdisciplinary volume
by
Arsel, Zeynep, editor.
Title
:
Taste, consumption, and markets : an interdisciplinary volume
Author
:
Arsel, Zeynep, editor.
ISBN
:
9781315205922
9781351795487
9781351795470
9781351795463
Physical Description
:
1 online resource (xi, 243 pages) : illustrations
Series
:
Routledge interpretive marketing research
Routledge interpretive marketing research series.
Local Note
:
O'Reilly
Subject Term
:
Consumer behavior.
Consumption (Economics)
Marketing research.
Product management.
Aesthetics.
Consommateurs -- Comportement.
Marketing -- Recherche.
Produits commerciaux -- Gestion.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Aesthetics. (OCoLC)fst00798702
Consumer behavior. (OCoLC)fst00876238
Consumption (Economics) (OCoLC)fst00876455
Marketing research. (OCoLC)fst01010284
Product management. (OCoLC)fst01078225
Geschmack
Ästhetische Wahrnehmung
Verbraucherverhalten
Marktforschung
Produktmanagement
Added Author
:
Arsel, Zeynep,
Bean, Jonathan Y.,
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 2317425-1001 | HF5415.32 .T37 2018 EB | O'reilly E-Books |