Ethnic marketing : theory, practice and entrepreneurship
by
 
Pires, Guilherme D., author.

Title
: 
Ethnic marketing : theory, practice and entrepreneurship

Author
: 
Pires, Guilherme D., author.

ISBN
: 
9781315454870
 
9781315454894

Personal Author
: 
Pires, Guilherme D., author.

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing ; 5
 
Routledge studies in marketing ; 5.

Local Note
: 
O'Reilly

Subject Term
: 
Minority consumers.
 
Market segmentation.
 
Marketing -- Cross-cultural studies.
 
Consommateurs issus des minorités.
 
Segmentation du marché.
 
Marketing -- Études transculturelles.
 
Market segmentation. (OCoLC)fst01010139
 
Marketing. (OCoLC)fst01010167
 
Minority consumers. (OCoLC)fst01023346

Genre
: 
Cross-cultural studies. (OCoLC)fst01423769

Added Author
: 
Stanton, John L.,

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9781315454870
 
https://go.oreilly.com/library-access/library/view/-/9781315454870/?ar
 
https://learning.oreilly.com/library/view/~/9781315454870/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2318942-1001HF5415.332 .M56O'reilly E-Books