The invisible brand : marketing in the age of automation, big data, and machine learning
by
 
Ammerman, William, 1967- author.

Title
: 
The invisible brand : marketing in the age of automation, big data, and machine learning

Author
: 
Ammerman, William, 1967- author.

ISBN
: 
9781260441260

Personal Author
: 
Ammerman, William, 1967- author.

Physical Description
: 
1 online resource

Local Note
: 
O'Reilly

Subject Term
: 
Marketing.
 
Artificial intelligence.
 
Machine learning.
 
Intelligence artificielle.
 
Apprentissage automatique.
 
BUSINESS & ECONOMICS / Marketing / General.
 
Artificial intelligence. (OCoLC)fst00817247
 
Machine learning. (OCoLC)fst01004795
 
Marketing. (OCoLC)fst01010167

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9781260441260
 
https://learning.oreilly.com/library/view/~/9781260441260/?ar
 
https://go.oreilly.com/library-access/library/view/-/9781260441260/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2319145-1001HF5415O'reilly E-Books