ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing
by
 
Phillips, Jack J., 1945- author.

Title
: 
ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing

Author
: 
Phillips, Jack J., 1945- author.

ISBN
: 
9781260460438

Personal Author
: 
Phillips, Jack J., 1945- author.

Physical Description
: 
1 online resource (xiii, 330 pages) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Marketing.
 
Rate of return.
 
Marketing
 
Taux de rendement.
 
Livres numériques.
 
e-books.
 
Electronic books. (OCoLC)fst00906854
 
Marketing. (OCoLC)fst01010167
 
Rate of return. (OCoLC)fst01090236

Added Author
: 
Fu, Frank Q.,
 
Phillips, Patricia Pulliam,
 
Yi, Hong (President of Sinotrac),

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9781260460438/?ar
 
https://go.oreilly.com/library-access/library/view/-/9781260460438/?ar
 
https://learning.oreilly.com/library/view/~/9781260460438


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2324420-1001HF5415 .P4835 2021O'reilly E-Books