Using machine learning to target households in large scale direct marketing.
by
 
Fiaschi, Luca, on-screen presenter.

Title
: 
Using machine learning to target households in large scale direct marketing.

Author
: 
Fiaschi, Luca, on-screen presenter.

Personal Author
: 
Fiaschi, Luca, on-screen presenter.

Physical Description
: 
1 online resource (1 streaming video file (18 min., 46 sec.))

General Note
: 
Title from resource description page (Safari, viewed October 28, 2020).

Local Note
: 
O'Reilly

Subject Term
: 
Direct marketing.
 
Machine learning.
 
Electronic commerce.
 
Marketing direct.
 
Apprentissage automatique.
 
Commerce électronique.
 
Direct marketing. (OCoLC)fst00894544
 
Electronic commerce. (OCoLC)fst00906906
 
Machine learning. (OCoLC)fst01004795

Electronic Access
: 
https://learning.oreilly.com/videos/~/00000KZROX0ZUH0
 
https://go.oreilly.com/library-access/library/view/-/00000KZROX0ZUH0/?ar
 
https://learning.oreilly.com/videos/~/00000KZROX0ZUH0/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2326014-1001HF5415.126O'reilly E-Books