Marketing Metrics: 50+ Metrics Every Executive Should Master
by
Farris, Paul, author.
Title
:
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author
:
Farris, Paul, author.
ISBN
:
9780131873704
Personal Author
:
Farris, Paul, author.
Edition
:
1st edition.
Physical Description
:
1 online resource (384 pages)
Local Note
:
O'Reilly
Subject Term
:
Marketing research.
Marketing -- Mathematical models.
Marketing -- Mathematical models. (OCoLC)fst01010232
Marketing research. (OCoLC)fst01010284
Added Author
:
Bendle, Neil,
Farris, P. (Paul), 1939-
Pfeifer, Phillip,
Reibstein, David,
Added Corporate Author
:
O'Reilly for Higher Education (Firm),
Safari, an O'Reilly Media Company.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 2326843-1001 | XX(2326843.1) | O'reilly E-Books |