Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups
by
 
Cohan, Peter S., 1957- author.

Title
: 
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups

Author
: 
Cohan, Peter S., 1957- author.

ISBN
: 
9781484265192
 
9781484265185

Personal Author
: 
Cohan, Peter S., 1957- author.

Physical Description
: 
1 online resource

General Note
: 
Includes index.

Local Note
: 
O'Reilly

Subject Term
: 
Marketing.
 
Industrial management.
 
Leadership.
 
Marketing research.
 
New business enterprises.
 
Organization.
 
Planning.
 
Management.
 
Marketing
 
Leadership
 
Gestion d'entreprise.
 
Marketing -- Recherche.
 
Nouvelles entreprises.
 
Planification.
 
Gestion.
 
Marketing. (OCoLC)fst01010167
 
Industrial management. (OCoLC)fst00971246
 
Leadership. (OCoLC)fst00994701
 
Management. (OCoLC)fst01007141
 
Marketing research. (OCoLC)fst01010284
 
New business enterprises. (OCoLC)fst01036825
 
Organization. (OCoLC)fst01047777
 
Planning. (OCoLC)fst01065224

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9781484265192
 
https://learning.oreilly.com/library/view/~/9781484265192/?ar
 
https://go.oreilly.com/library-access/library/view/-/9781484265192/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2327517-1001HF5415 .C64 2020O'reilly E-Books