Principles of strategic communication
by
Holtzhausen, Derina Rhoda, author.
Title
:
Principles of strategic communication
Author
:
Holtzhausen, Derina Rhoda, author.
ISBN
:
9781003002048
9781000398403
9781000398434
Personal Author
:
Holtzhausen, Derina Rhoda, author.
Physical Description
:
1 online resource (xix, 341 pages) : color illustrations
Local Note
:
O'Reilly
Subject Term
:
Business communication.
Advertising.
Marketing.
Public relations.
Marketing
Public Relations
Communication dans l'entreprise.
Relations publiques.
BUSINESS & ECONOMICS / Public Relations
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / Marketing / General
Advertising. (OCoLC)fst00797511
Business communication. (OCoLC)fst00842419
Marketing. (OCoLC)fst01010167
Public relations. (OCoLC)fst01082892
Genre
:
Electronic books.
Added Author
:
Fullerton, Jami A., 1963-
Lewis, Bobbi Kay, 1970-
Shipka, Danny, 1967-
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 2328018-1001 | HF5718 | O'reilly E-Books |