Key marketing skills strategies, tools, and techniques for marketing success
by
Cheverton, Peter.
Title
:
Key marketing skills strategies, tools, and techniques for marketing success
Author
:
Cheverton, Peter.
ISBN
:
9781417593927
Personal Author
:
Cheverton, Peter.
Edition
:
2nd ed.
Publication Information
:
London ; Sterling, VA : Kogan Page, 2004.
Physical Description
:
1 online resource (xiii, 383 p.) : ill.
General Note
:
Includes index.
Contents
:
Foreword -- Preface to the second edition -- Preface to the first edition -- Acknowledgements -- Part I. Definitions, purpose and process -- Part II. The strategic market audit -- Part III. Strategic positioning -- Part IV. Delivering the value -- Part V. The tactical mix -- Part VI. Making it happen -- Index.
Subject Term
:
Marketing.
Strategic planning.
BUSINESS & ECONOMICS -- Marketing -- General.
BUSINESS & ECONOMICS -- Distribution.
Genre
:
Electronic books.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 273705-1001 | HF5415 .C52254 2004 EB | Online |