Different thinking creative strategies for developing the innovative business
by
 
Foerster, Anja.

Title
: 
Different thinking creative strategies for developing the innovative business

Author
: 
Foerster, Anja.

ISBN
: 
9780749452452
 
9780749448400

Personal Author
: 
Foerster, Anja.

Publication Information
: 
London ; Philadelphia : Kogan Page, c2007.

Physical Description
: 
1 online resource (viii, 198 p.) : ill.

Series
: 
Gale virtual reference library
 
Gale virtual reference library.

Contents
: 
Different thinking : strategy -- Different thinking : markets -- Different thinking : products -- Different thinking : price.

Abstract
: 
Demonstrates how companies can think creatively when producing new products and services for their customers.

Subject Term
: 
Creative ability in business.
 
Strategic planning.
 
Organizational change.
 
Industrial management -- Technological innovations.
 
BUSINESS & ECONOMICS -- Strategic Planning.

Genre
: 
Electronic books.

Added Author
: 
Kreuz, Peter.

Electronic Access
: 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=209103


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book281910-1001HD53 .F665 2007 EBOnline