Nike
by
Carbasho, Tracy.
Title
:
Nike
Author
:
Carbasho, Tracy.
ISBN
:
9781598843439
Personal Author
:
Carbasho, Tracy.
Publication Information
:
Santa Barbara, Calif. : Greenwood, c2010.
Physical Description
:
1 online resource (xiv, 132 p. : ill. ).
Series
:
Corporations that changed the world
Corporations that changed the world.
Contents
:
Inspiring excellence -- The vision behind the victory -- Just do it -- Become legendary -- Setting precedents in college sports -- When Nike athletes stumble -- High-tech is high stakes -- Serving as a role model -- The rich get richer -- Sharing the wealth -- There is no finish line.
Abstract
:
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
Corporate Subject
:
Nike (Firm) -- History.
Subject Term
:
Sporting goods industry -- United States -- History.
Sports -- United States -- Marketing.
Footwear industry -- United States -- History.
Athletic shoes -- History.
Athletic shoes - History.
Footwear industry - United States - History.
Nike (Firm) - History.
Nike (Firm) -- History.
Sporting goods industry - United States - History.
Sports - United States - Marketing.
Business.
BUSINESS & ECONOMICS / Corporate & Business History
BUSINESS & ECONOMICS / Infrastructure
Genre
:
Electronic books.
Added Corporate Author
:
Greenwood Press (Westport, Conn.)
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 314945-1001 | HD9992 .U54 N553 2010 | Online |