In the present thesis we study self-similar objects by method’s of the q-calculus. This calculus is based on q-rescaled finite differences and introduces the q-numbers, the qderivative and the q-integral. Main object of consideration is the Weierstrass-Mandelbrot functions, continuous but nowhere differentiable functions. We consider these functions in connection with the q-periodic functions. We show that any q-periodic function is connected with standard periodic functions by the logarithmic scale, so that q-periodicity becomes the standard periodicity. We introduce self-similarity in terms of homogeneous functions and study properties of these functions with some applications. Then we introduce the dimension of self-similar objects as fractals in terms of scaling transformation. We show that q-calculus is proper mathematical tools to study the self-similarity. By using asymptotic formulas and expansions we apply our method to Weierstrass-Mandelbrot function, convergency of this function and relation with chirp decomposition.