Enhancing the visibility and image of transit in the United States and Canada
by
National Research Council (U.S.). Transportation Research Board.
Title
:
Enhancing the visibility and image of transit in the United States and Canada
Author
:
National Research Council (U.S.). Transportation Research Board.
ISBN
:
9780309066600
Corporate Author
:
National Research Council (U.S.). Transportation Research Board.
Publication Information
:
Washington, D.C. : National Academy Press, 2000.
Physical Description
:
1 v. (various pagings) : ill. ; 28 cm.
Series
:
Report / Transit Cooperative Research Program, no. 63
Report (Transit Cooperative Research Program) ; 63.
General Note
:
At head of title: Transit Cooperative Research Program.
"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
"Transportation Research Board, National Research Council."
Contents
:
Part I: United States. Introduction and report organization -- Research objectives -- Review of philosophical foundation and conceptual approach -- Executive summary -- Research and media review -- Situation analysis -- Summary of potential messages -- Research methodology -- Detailed findings -- Strategic plan -- Appendix material.
Part II: Canada. Executive summary -- Introduction and report organization -- Research objectives -- Review of philosophical foundation and conceptual approach -- Situation analysis -- Research methodology -- Detailed findings -- Strategic plan -- Appendix material.
Abstract
:
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Subject Term
:
Local transit -- North America -- Public opinion.
Transportation -- Public relations -- North America.
Added Corporate Author
:
Wirthlin Worldwide.
FJCandN.
United States. Federal Transit Administration.
Transit Cooperative Research Program.
Transit Development Corporation.
National Research Council (U.S.). Transportation Research Board.
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| Civil Engineering | Book | B030201 | HE4500 .N21 NO. 63 | Transportation Collection |