Product marketing for technology companies
by
 
Butje, Mark.

Title
: 
Product marketing for technology companies

Author
: 
Butje, Mark.

ISBN
: 
9780080480435
 
9780750659949

Personal Author
: 
Butje, Mark.

Publication Information
: 
Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, c2005.

Physical Description
: 
1 online resource (xiii, 183 p.) : ill.

General Note
: 
Includes index.

Subject Term
: 
New products -- Marketing.
 
High technology industries -- Marketing.
 
Information technology -- Marketing.
 
Marketing.
 
Wetenschappelijke technieken.
 
ICT.
 
Product-levenscyclus.

Genre
: 
Electronic books.

Electronic Access
: 
Knovel http://app.knovel.com/web/toc.v/cid:kpPMTC0004


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book475355-1001HF5415.153 .B88 2005 EBOnline Knovel