Selling project management to senior executives framing the moves that matter
by
Thomas, Janice, 1959-
Title
:
Selling project management to senior executives framing the moves that matter
Author
:
Thomas, Janice, 1959-
ISBN
:
9781628700558
Personal Author
:
Thomas, Janice, 1959-
Publication Information
:
Newtown Square, Pa. : Project Management Institute, c2002.
Physical Description
:
1 online resource (vii, 158 p.) : ill.
Contents
:
Study background -- Study methodology -- Phase I findings : why is it difficult to sell project management to senior executives? -- Phase II findings : demographics and practice -- Phase II findings : how do you sell project management to senior executives? -- Insights and future research directions -- Appendix A. Phase I interview instrument -- Appendix B. Phase II survey instrument -- Appendix C. Summary tables of phase II survey data.
Subject Term
:
Project management.
Selling.
Administrative Personnel.
Persuasive Communication.
Organizational Innovation.
Leadership.
Program Development.
Gestion de projet.
Genre
:
Electronic books.
Added Author
:
Delisle, Connie L., 1965-
Jugdev, Kam, 1956-
Added Corporate Author
:
Project Management Institute.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 475535-1001 | HD69 .P75 | Online Knovel |