Branding the nation : the global business of national identity
by
Aronczyk, Melissa.
Title
:
Branding the nation : the global business of national identity
Author
:
Aronczyk, Melissa.
ISBN
:
9780199329182
Personal Author
:
Aronczyk, Melissa.
Physical Description
:
1 online resource (xvi, 226 pages).
Contents
:
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
Abstract
:
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.
Subject Term
:
Branding (Marketing)
International relations.
Mass media and international relations.
National characteristics -- Political aspects.
POLITICAL SCIENCE / Public Affairs & Administration
Branding (Marketing) (OCoLC)fst01743755
International relations. (OCoLC)fst00977053
Mass media and international relations. (OCoLC)fst01011348
National characteristics -- Political aspects. (OCoLC)fst01033332
Genre
:
Electronic books.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 520907-1001 | HF5415.1255 .A76 2013 EB | Online |