This book is meant for all the stakeholders in an organization starting from a COO to a line manager. In today's world, where manufacturing is outsourced to developing countries, this book aptly talks about global operations strategies that managers need to absorb. Goncalves and Porter's use of farming, all the key players involved in farming and the key elements for efficient and successful farming, and how it all relates to various management strategies is very practical and easy to relate to.