Marketing and the behavioral sciences;selected readings.
by
 
Bliss, Perry

Title
: 
Marketing and the behavioral sciences;selected readings.

Author
: 
Bliss, Perry

Personal Author
: 
Bliss, Perry

Edition
: 
2nd ed.

Publication Information
: 
Boston: Allyn and Bacon, c1967

Physical Description
: 
X, 614 p. ill. 22 cm.

General Note
: 
Includes bibliography.

Subject Term
: 
Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryBookB005592HF5415.B38 1967 C.2Rafta
IYTE LibraryBookB005515HF5415.B38 1967 C.3Rafta
IYTE LibraryBookB006211HF5415.B38 1967Rafta