The New languages : a rhetorical approach to the mass media and popular culture
by
Ohlgren, Thomas H., 1941- editor
Title
:
The New languages : a rhetorical approach to the mass media and popular culture
Author
:
Ohlgren, Thomas H., 1941- editor
ISBN
:
9780136151043
Physical Description
:
xvii, 395 pages : illustrations ; 24 cm.
Series
:
Prentice-Hall series in English composition
Contents
:
Introduction to the rhetoric of mass media -- Rhetorical contents -- Popular culture and the mass media: theories and practices -- Commercial and public propaganda: the medium is the barrage -- The language of print -- The languages of television and radio.
Subject Term
:
Mass media..
English language -- Rhetoric.
Popular culture -- History -- 20th century.
Added Author
:
Ohlgren, Thomas H., 1941-
Berk, Lynn M., 1943-
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | Book | B006363 | P91.N38 1977 | Rafta |