Marketing: principles and methods
by
 
Phillips, Charles F. (Charles Franklin), 1910-1998, author.

Title
Marketing: principles and methods

Author
Phillips, Charles F. (Charles Franklin), 1910-1998, author.

Personal Author
Phillips, Charles F. (Charles Franklin), 1910-1998, author.

Edition
Fourth edition

Physical Description
xviii, 779 pages : illustrations 24 cm

General Note
Includes bibliography.

Subject Term
Marketing.

Added Author
Duncan, Delbert J.,


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryBookB006811HF5415.P54 1960Rafta