by
Shapiro, Stanley J.
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Assessing and Building upon Wroe Alderson’s Intellectual Legacy : Assessing and Building upon Wroe
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Brown, Stephen.
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Alderson -- 6 The Anxieties of Morris Holbrook -- 7 The 3Rs of Marketing Writing -- The Appendix of Stephen
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Wooliscroft, Ben. editor.
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Electronic Resources
Excerpt:
Wroe Alderson a Life -- to Part II: Wroe Alderson’s Theory of Market Behavior — Selected Writings
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