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Niininen, Outi, editor.
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Mainwaring, Simon.
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BUSINESS & ECONOMICS. -- Customer Service.
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Gounaris, Spiros.
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ESCEM, Tours, France, and Sergios Dimitriadis Athens University of Economics and Business, Athens
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Koo, L.
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: a service performance assessment framework", "Service-based vs. goods-based positioning of the
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Business -- Customer Economics -- Competition -- Getting the Word Out: Advertising -- Public Relations and
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improvements and overview of various models proposed in Chapter 1; (2) quantitative effects on customer service
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-- Chapter 6: Persistent Digital Engagement: The New Digital Consumer -- Customer Service Is the New
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Jordan, John M.
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marketing, supply chains, and customer service. Discusses information economics, human behavior, technology
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Jones, Susan K.
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-- Providing Worldwide Customer Service -- Approach Global Marketing with Caution -- The New Response Model
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