Brand enigma : decoding the secrets of your brand
Title:
Brand enigma : decoding the secrets of your brand
Author:
Bruce, Duncan, 1951-
ISBN:
9781119207207
9780470741818
9780470779606
Personal Author:
Publication Information:
Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, ©2008.
Physical Description:
1 online resource (346 pages)
General Note:
Title from title screen.
Local Note:
O'Reilly
Subject Term:
Added Author:
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