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PrestaShop 1.5 Beginner’s Guide.
Title:
PrestaShop 1.5 Beginner’s Guide.
Author:
Caro, Jose Antonio Tizon.
ISBN:
9781782161073
Personal Author:
Physical Description:
1 online resource (396 pages)
Contents:
PrestaShop 1.5 Beginner's Guide -- Table of Contents -- PrestaShop 1.5 Beginner's Guide -- Credits -- About the Authors -- About the Reviewers -- www.PacktPub.com -- Support files, eBooks, discount offers and more -- Why Subscribe? -- Free Access for Packt account holders -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Time for action - heading -- What just happened? -- Pop quiz - heading -- Have a go hero - heading -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. Getting Started -- Know your business -- Downloading PrestaShop -- Technical requirements -- Time for action - transferring files to your web host -- What just happened? -- Making a database -- Time for action - creating a database -- What just happened? -- How to install PrestaShop -- Time for action - the PrestaShop auto-installer -- What just happened? -- Post-install security -- Deleting the install folder -- Time for action - how to delete the install folder -- What just happened? -- Renaming the admin folder -- Time for action - renaming the admin folder -- What just happened? -- Your shop front explained -- Your shop-back explained -- Time for action - logging in to your PrestaShop control panel -- What just happened? -- Control panel guided tour -- Have a go hero - hunt the PrestaShop thimble -- Before we continue -- Pop quiz - a few questions about Chapter 1 -- Summary -- 2. Back Office -- Dashboard -- Catalog -- Orders -- Customers -- Price rules -- Shipping and localization -- Modules -- Arranging key modules -- Cart block -- Time for action - installing the shopping cart module -- What just happened? -- What goes on your home page? -- Unique Selling Proposition (USP) -- Time for action - how to add your content to your home page -- What just happened? -- Secure payment.
Time for action - using the content management system -- What just happened? -- Moving modules around -- Time for action - moving modules -- What just happened? -- Preferences -- Time for action - changing the default image size -- What just happened? -- PrestaShop themes -- Finding themes -- Choosing a great theme -- Installing the themes -- Time for action - installing a PrestaShop theme -- What just happened? -- Pop quiz - themes and things -- Customizing your template -- Important preliminary point -- Time for action - creating a new template -- What just happened? -- Editing your CSS file -- Background color -- Font size -- Themes summary -- Time for action - uploading your company/store logo -- What just happened? -- Advanced parameters and administration -- Time for action - making a customer account -- What just happened? -- Permanent links block -- Stats -- Creating the "must have" pages -- Delivery -- Legal notice -- Terms and conditions -- About us -- Contacting your store -- Contacts -- Time for action - creating departments to contact -- What just happened? -- Multistore feature -- Downloadable products -- Are you an existing user of osCommerce? Let's import it to PrestaShop -- Summary -- 3. Merchandising for Success -- Shop categories -- Planning your category structure -- Creating your categories -- Time for action - how to create product categories -- What just happened? -- Creating content for your categories and subcategories -- Time for action - adding category descriptions -- What just happened? -- Adding products -- Product descriptions that sell -- Actually selling the product -- Ask for the sale -- Create some images with GIMP -- Time for action - how to add a product to PrestaShop -- What just happened? -- Highlighting products -- New products -- Time for action - how to highlight your newest products -- What just happened?.
Specials -- Time for action - creating a special offer -- What just happened? -- Recently viewed -- Best sellers -- Accessories -- Time for action - creating an accessory -- What just happened? -- Features -- Time for action - using PrestaShop's features -- What just happened? -- Attributes -- Time for action - an attributes example -- What just happened? -- Have a go hero - the combinations generator -- Customizing -- Time for action - allowing your customers to customize -- What just happened? -- Product mania! -- Pop quiz - a few product marketing questions -- Summary -- 4. Getting More Customers -- SEO: Search Engine Optimization -- Which keywords should we use? -- Discovering the value of keywords -- Meta tags -- Types of meta tags -- Time for action - PrestaShop meta tags -- What just happened? -- Tag clouds -- Time for action - creating a tag cloud -- What just happened? -- Friendly URLs -- Time for action - how to get search-friendly URLs -- What just happened? -- Canonical URLs -- Time for action - choosing your canonical URL -- What just happened? -- Writing and displaying articles -- Good ideas when writing articles -- Make your articles easy to read -- Think about your audience -- Sell, but sell subtly -- Page formatting and keyword density -- How many times should the keywords/phrases be used? -- Quick tips -- Writing the summary -- Using the CMS -- Time for action - creating the article -- What just happened? -- robots.txt -- Time for action - creating robots.txt -- What just happened? -- Helping Google with sitemaps -- Time for action - Google sitemaps tutorial -- What just happened? -- PrestaShop search weightings -- Switching languages -- Time for action - enabling a second language -- What just happened? -- Creating translations -- Time for action - translating product descriptions -- What just happened?.
Time for action - translating your whole website -- What just happened? -- Languages conclusion -- Pop quiz - PrestaShop search -- Summary -- 5. Tools, Newsletters, Extra Income, and Statistics -- Exploring the Preferences tab -- Useful preferences -- General -- Orders -- Cart redisplay at login -- Store contacts -- E-mail -- Image -- Localization -- Maintenance -- Administration -- Menus -- Time for action - customizing your tabs -- What just happened? -- Quick access -- Time for action - creating a Quick access -- What just happened? -- Pop quiz - tools and preferences challenge -- E-mail marketing with newsletters -- Most people don't buy! -- Why? -- The stages of e-mail marketing -- Setting up the newsletter module -- Time for action - the newsletter module -- What just happened? -- Switching on product notifications -- Time for action - product notifications -- What just happened? -- Powerful newsletter modules -- Building a big list of subscribers -- Understanding what a newsletter is -- Incentives -- What to give away -- Offering more via e-mail -- Creating newsletters -- Product information -- Genuine news -- Designing your newsletters -- Sending newsletters -- A quick word about spam -- Using a PrestaShop module to send newsletters -- Using your web host to send newsletters -- A dedicated e-mail service provider to send newsletters -- A free e-mail system to send newsletters -- Getting your subscriber list -- Time for action - accessing your e-mail list -- What just happened? -- Setting up Google AdSense in PrestaShop -- Time for action - installing Google AdSense -- What just happened? -- Setting up PrestaShop statistics -- Graph and grid engines -- Statistics modules -- Time for action - setting up statistics engines and modules -- What just happened? -- Exploring the statistics options -- Installing Google Analytics.
Getting a Google Analytics account -- Have a go hero - doing more with the thing -- Time for action - installing Google Analytics -- What just happened? -- Using Google Analytics -- Summary -- 6. Security and Disaster Recovery -- Types of attacks -- Common sense issues -- Brute force -- SQL injection attack -- Cross-site scripting -- User error -- Employees and user security -- Time for action - creating users -- What just happened? -- Profiles -- Time for action - creating profiles -- What just happened? -- Permissions -- Permissions and their levels -- Time for action - configuring permissions to profiles -- What just happened? -- Pop quiz - security -- SSL - Secure Sockets Layer -- Shared SSL, dedicated SSL, or no SSL -- Setting up SSL in PrestaShop -- Time for action - setting up SSL in PrestaShop -- What just happened? -- Making a copy of your store -- Introducing the backup process -- Frequency -- Backing up your database -- Time for action - backing up your database -- What just happened? -- Backing up your files -- Time for action - backing up your files -- What just happened? -- Using your copy -- Restoring the database -- Time for action - how to restore the database -- What just happened? -- Restoring the files -- Time for action - restoring your files -- What just happened? -- Assessing what went wrong -- Have a go hero - securing your newly restored shop -- Upgrading PrestaShop -- Time for action - how to upgrade PrestaShop -- What just happened? -- Have a go hero - keeping your store live while upgrading -- This chapter in a nutshell -- Summary -- 7. Checkouts and Shipping -- Handling payments -- Which payment provider should I use? -- Merchant accounts -- PayPal, Google Checkout, bank wire, or cash on delivery? -- SSL requirements -- Cost -- Getting your money -- Flexibility -- Chargebacks -- Friendliness -- Conclusion.
Have a go hero - turning a negative into a positive.
Abstract:
This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that.This book is for people who are interested in creating an online shop. Basic HTML and CSS skills would be beneficial but are not required as we will provide you with all the code and know-how you need.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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