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The Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits.
Title:
The Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits.
Author:
Fruehauf, Harvey C., Consultant Editor.
ISBN:
9780131877290
Personal Author:
Fruehauf, Harvey C., Consultant Editor.
Publication Information:
Upper Saddle River : Wharton School Pub. Feb. 2006 Old Tappan : Pearson Education [distributor]
Physical Description:
1 online resource.
Series:
The Wharton Press Paperback Ser.

Wharton Press Paperback Ser.
Reading Level:
Trade Wharton School Publishing.
Local Note:
O'Reilly
Subject Term:
International business enterprises -- Developing countries.

Target marketing -- Developing countries.

Purchasing power -- Developing countries.

Poverty -- Developing countries -- Prevention.

Basic needs -- Marketing.

International business enterprises. (OCoLC)fst00976774

Poverty -- Prevention. (OCoLC)fst01074116

Purchasing power. (OCoLC)fst01084291

Target marketing. (OCoLC)fst01143138
Geographic Term:
Developing countries. (OCoLC)fst01242969
Added Author:
Prahalad, C. K.,
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/0131877291/?ar
https://learning.oreilly.com/library/view/~/0131877291/?ar
https://learning.oreilly.com/library/view/~/0131877291
Holds: Copies:

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