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Gold, Carl, presenter.
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Quantitative research -- Marketing -- Forecasting.
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Barrow, Colin.
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- the marketing options -- Review your products and services -- 08 Maths for marketing -- Quantitative
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Farooqui, S. U.
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Chain and Marketing Strategies -- Marketing Management -- Marketing Research -- Sales Forecasting
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Shim, Jae K.
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Franses, Philip Hans.
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Features of marketing research data -- 2.1 Quantitative models -- 2.2 Marketing performance measures -- 2.2
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