Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Foreword -- Introduction -- Part One: Big Blue Madness -- Week 1. The Mardi Gras Miracle -- Week 2. Following a Legend -- Week 3. Redefining Your Brand -- Week 4. The Night the Goose Was Golden -- Week 5. Rise of the "Jorts" -- Week 6. The "Sky's" the Limit -- Week 7. "Unforgettable" Moments -- Week 8. The Greatest Story Ever Told -- Week 9. Be Like Kyle -- Week 10. This Is My Stage -- Week 11. Charity Begins with Cal -- Week 12. Redemption -- Week 13. We're Not in Kansas Anymore -- Part Two: Early Season Launch -- Week 14. The Prince Who Would Be King -- Week 15. Nothing but a "Blur" -- Week 16. The Last Call -- Week 17. Dream Game Turned Nightmare -- Week 18. You Can't Go Home Again -- Week 19. The Little Brother Who Couldn't -- Week 20. What Happens in Vegas -- Week 21. There's No Place Like Home -- Week 22. There Was No Place Like Memorial Coliseum -- Week 23. The University of Jodie Meeks -- Week 24. Rock-Bottom -- Week 25. Mercy! -- Week 26. Mercy Me! -- Part Three: Conference Grind -- Week 27. Cool Cats -- Week 28. The Red Menace -- Week 29. Woooooooo, Pig! Sooie! -- Week 30. All He Does Is Win -- Week 31. Number One and Holding -- Week 32. Pioneer Days -- Week 33. The End of the Beginning -- Week 34. Mr. Wildcat -- Week 35. It's Business -- Week 36. The Real Fabulous Five -- Week 37. Before "Bo Knows" -- Week 38. The "Untouchables" -- Week 39. The Best Things in Life Are Threes -- Part Four: Postseason Sprint -- Week 40. Look Mom, We Made It! -- Week 41. The Fox and the Bruin -- Week 42. Twin Towers -- Week 43. Blocked -- Week 44. Five-Star Surprises -- Week 45. Nothing Sucks Like a Big Orange -- Week 46. It's All about the Wins -- Week 47. Oh So Close! -- Week 48. Missed It by That Much -- Week 49. The Most Famous ACL -- Week 50. First in Line -- Week 51. The Grudge.

Week 52. It's Gotta Be the Fans -- Conclusion -- Sources.