Marketing metrics : the manager's guide to measuring marketing performance
Title:
Marketing metrics : the manager's guide to measuring marketing performance
Author:
Bendle, Neil T., author.
ISBN:
9780134086040
Personal Author:
Physical Description:
1 online resource (1 volume) : illustrations
Local Note:
O'Reilly
Subject Term:
Electronic Access:
https://learning.oreilly.com/library/view/~/9780134086040/?arhttps://go.oreilly.com/library-access/library/view/-/9780134086040/?ar