International luxury brand strategy
Title:
International luxury brand strategy
Author:
Lu, Pierre Xiao, editor.
ISBN:
9780429873966
9780429873973
9780429873959
9780429463884
Edition:
1st.
Physical Description:
1 online resource : illustrations (black and white)
General Note:
1. Clearing Up the Misunderstanding of "Luxury"
2. The Uniqueness of International Luxury Brand Strategy
3. International Luxury Brand Management
4. International Luxury Brands' Consumer Management
5. International Luxury Brands' Design and Creative Management
6. International Luxury Brands' Global Marketing
7. International Luxury Brands' Omnichannel Retail Management
8. Integrated Marketing Communication of International Luxury Brands
Local Note:
O'Reilly
Subject Term:
Genre:
Added Author:
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/9780429873966/?arhttps://learning.oreilly.com/library/view/~/9780429873966
https://learning.oreilly.com/library/view/~/9780429873966/?ar