Transforming Your Business into a Brand : The 10 Rules of Branding.
Title:
Transforming Your Business into a Brand : The 10 Rules of Branding.
Author:
Tai, Jacky.
ISBN:
9789812619228
Personal Author:
Physical Description:
1 online resource (193 pages)
Contents:
Cover -- Contents -- From World-Class Businesses ToWorld-Class Brands -- 1. Do You Have A Real Brand? -- 2. Do You Know What Branding Really Is? -- 3. Branding Myths That Are KillingBusinesses -- 4. Rule No. 1: Perception Is Reality -- 5. Rule No. 2: Fortune Favours The First -- 6. Rule No. 3: Create A New Category -- 7. Rule No. 4: The Power Of Focus -- 8. Rule No. 5: Differentiate Or Sell Cheap -- 9. Rule No. 6: Brands Are Built With PR,Not Advertising -- 10. Rule No. 7: You Better Have A GreatName Or Else -- 11. Rule No. 8: The Power Of Consistency -- 12. Rule No. 9: Make Enemies,Not Friends -- 13. Rule No. 10: Know When To LaunchA Second Brand -- Closing Words.
Abstract:
Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often misunderstood even by some top executives, Jacky and Wilson cut to the chase and tell us what branding really is and why it matters. Kevin Chang, Director, National University of Singapore Business School.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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