Age of Responsibility : CSR 2.0 and the New DNA of Business.
Title:
Age of Responsibility : CSR 2.0 and the New DNA of Business.
Author:
Visser, Wayne.
ISBN:
9781119970996
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (410 pages)
Contents:
The Age of Responsibility: CSR 2.0 and the New DNA of Business -- Contents -- List of boxes, cases, figures and tables -- Foreword -- Acknowledgements -- About the author -- PART I The call to responsibility -- CHAPTER 1 Our ability to respond -- The failure of CSR -- Our global footprint -- Our global weather -- Our global village -- Our global dishonesty -- Awkward questions -- The ages and stages of CSR -- PART II The ages and stages of CSR -- CHAPTER 2 The age of greed -- An unhealthy appetite -- Executive greed -- Banking greed -- Financial market greed -- Corporate greed -- A personal odyssey into greed -- Discovering institutionalized greed -- An inSANE economy? -- The belly of the beast -- Reforming the citadels of greed -- Accomplice to the crime? -- CHAPTER 3 The age of philanthropy -- The wheels of wealth -- For the love of humanity -- Philanthropic traditions -- American icons -- Modern philanthropists -- Philanthrocapitalism -- Institutional philanthropy -- The rise of foundations -- The state of corporate giving -- Strategic philanthropy -- Venture philanthropy -- CHAPTER 4 The age of marketing -- Magic tricks and military tactics -- Using smoke and mirrors -- Sowing the seeds of doubt -- Hanging greenwashing out to dry -- The invisible hand of marketing -- From misdirection to redirection -- CHAPTER 5 The age of management -- Business ethics through the ages -- The industrial welfare movement -- Cracks in the industrial edifice -- Spaceship earth on a collision course -- Towards a theory of responsibility -- The voluntary versus mandatory debate -- Challenging shareholder supremacy -- The quest to civilize cannibals -- If the (sweatshop) shoe fits -- The rise and fall of corporate governance -- The rise of shareholder activism -- A cornucopia of codes -- The curse of peripheral CSR -- The curse of incremental CSR.
The curse of uneconomic CSR -- CHAPTER 6 The age of responsibility -- Radical confessions -- Web 2.0: seeds of a revolution -- The birth of CSR 2.0 -- The principles of CSR 2.0 -- Shifting from CSR 1.0 to CSR 2.0 -- The DNA model of CSR 2.0 -- PART III The principles of CSR 2.0 -- CHAPTER 7 The principle of creativity -- Stagnation through standardization -- When creativity is a bad thing -- Creative destruction -- Making money mobile -- Self-sufficient electronics -- Entrepreneurs on a mission -- Kickstarting development -- Africa's first free university -- EVOKE-ing a responsibility revolution -- We are the champions -- Mapping the innovation territory -- The Googlemorph -- CHAPTER 8 The principle of scalability -- The limits of ethical consumerism -- Fairtrade coffee for you, sir? -- Choice editing for good -- Government's visible hand -- A flotilla of little boats -- The long tail of CSR -- Bottom of the pyramid (BoP) -- Blessed unrest -- Collaborative social entrepreneurship -- Crowdsourcing CSR solutions -- Smart vs. dumb growth -- The era of 'leading big' on CSR dawns -- CHAPTER 9 The principle of responsiveness -- Pharmaceuticals on trial -- GSK's patent pool -- Mining for a cure -- Cabbages and condoms -- How not to McDo engagement -- Cross-sector partnerships -- The ten future faces of CSOs -- Opening an eco-patent commons -- Making a GreenXchange -- CHAPTER 10 The principle of glocality -- Origins of glocality -- CSR around the world -- Myths of CSR in developing countries -- An alternative CSR Pyramid -- Anglo American's CSR pyramid -- Local CSR drivers -- Global CSR drivers -- Going native and becoming indigenous -- Social media muddle -- A new way of SEEing -- Glocality in practice -- CHAPTER 11 The principle of circularity -- Holistic science -- Spaceship earth -- Life cycle assessment -- Sustainable production and consumption.
Cradle to cradle -- Nike's considered design -- Timberland's eco-confession -- Seventh Generation cleans up -- Water neutral Coca-Cola -- Carbon neutral at Tesco -- Waste not, want not -- Circular urban design -- PART IV Our ability to change -- CHAPTER 12 The matrix of change -- Stories of the future -- The matrix of change -- The power of ideas -- Progress is slow but sure -- When change gathers momentum -- When the world changes forever -- Dynamics of the change matrix -- Change management -- The process of change -- Wheels of change -- Theory U -- A new mythology -- CHAPTER 13 Making a difference -- Are we happy? -- We are the champions -- Types of CSR change agents -- Dynamics of CSR change agents -- Making a difference -- To scare or to inspire? -- Reasons to be optimistic -- To hope is human -- Experiments in generosity -- Answering the question 'why?' -- Bibliography -- Books -- Reports -- Chapters and articles -- Films -- Index -- Other books -- EULA.
Abstract:
Praise for The Age of Responsibility "Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds of reforms needed to create conditions for genuine corporate responsibility. Rich with insight, information and analyses, and highly readable for its excellent writing and poignant stories, the book is a crucial contribution to understanding where we are with CSR and what we need to do to move forward." -Joel Bakan, author of The Corporation: The Pathological Pursuit of Profit and Power (book and documentary film) "Amongst the advocates of CSR as an innovative management approach, Wayne Visser is a well-known voice. This new book states more clearly than most why CSR should not be dismissed, but would benefit from some serious rethinking." -Michael Blowfied, Senior Research Fellow at Smith School of Enterprise and the Environment, Oxford University and author of Corporate Responsibility "The Age of Responsibility by Wayne Visser is an important book that should be studied carefully by all those seriously interested in the past, present and future of CSR. For me, the most noteworthy contribution is his "ages and stages" of CSR. Visser identifies five overlapping economic periods and classifies their stages of CSR, modus operandi, key enablers, and stakeholder targets. In forward-looking fashion, he crafts five insightful principles of CSR 2.0 and presents his DNA Model of CSR 2.0 which integrates knowledge and sets forth a more inclusive view of CSR. This book is a significant contribution to the theory and practice of CSR and it will be valued by academics and practitioners alike. I strongly recommend it." -Archie B. Carroll, Professor of Management Emeritus, Terry College of Business and author of Business and Society "A challenging and thought provoking book.
In an age when corporate responsibility is a must for most large businesses, Wayne Visser reminds us that global environmental and social pressures show little sign of receding. He asks: are we as practitioners complacent, or worse, part of the problem? There is hope and optimism but only if we are brave and bold enough to re-engineer corporate responsibility. Read on...." -Yogesh Chauhan, Chairman Corporate Responsibility Group and BBC Chief Adviser Corporate Responsibility "An authoritative tome on the CSR movement. It provides a comprehensive framework to understand the various stages of (and motivations for) CSR in organizations and the economy to date, and a clear vision of what a truly sustainable and responsible tomorrow entails. This is an eminently well-researched and well-structured book that flows coherently with deep insights and valuable vignettes." -Willie Cheng, author of Doing Good Well: What does (and does not) make sense in the nonprofit world "The Age of Responsibility provides a much-needed wake up call for the corporate responsibility movement. This highly readable account of where CSR has gone wrong and where it needs to go next is essential reading for anyone interested in the role business can play in creating a just and sustainable society. This is the best CSR book you'll read all year." -Andrew Crane, George R. Gardiner Professor of Business Ethics, Schulich School of Business, York University and author of Business Ethics "The Age of Responsibility breathes new life into CSR, both by redefining it as Corporate Sustainability and Responsibility and by highlighting why CSR has so far failed to make much difference in the way companies respond to pressing global challenges. In his inimitable style, using clear frameworks and illustrative case studies, Wayne Visser brings.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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