Streetwise Restaurant Management : A Comprehensive Guide to Successfully Owning and Running a Restaurant.

Cover -- Copyright -- Contents -- Acknowledgments -- Author's Note -- Introduction -- Chapter 1: Asking the Hard Questions -- Chapter 2: Making Basic Decisions and Conducting Research -- Chapter 3: Conducting a Feasibility Study for Your Restaurant Idea -- Chapter 4: Organizing Your Restaurant: Going Alone or Partnering Up -- Chapter 5: Organizing as a Corporation or Buying a Franchise -- Chapter 6: Developing a Mission Statement, Business Plan, and Initial Budget -- Chapter 7: Understanding Financial Statements -- Chapter 8: Establishing a Time Line for Your Opening -- Chapter 9: Determining a Location -- Chapter 10: Designing Your Space -- Chapter 11: Planning Your Menus -- Chapter 12: Purchasing Supplies -- Chapter 13: Securing Permints -- Chapter 14: Recruiting a Support Staff -- Chapter 15: Hiring Employees -- Chapter 16: Establishing a Good Work Environment -- Chapter 17: Training and Coaching Employees -- Chapter 18: Understanding Labor Costs -- Chapter 19: Understanding the Basics of Restaurant Marketing -- Chapter 20: Advertising Your Restaurant -- Chapter 21: Doing Public Relations and Promotions -- Chapter 22: Dealing with Unruly Customers -- Chapter 23: Creating a Plan for Burglary, Fire, and Other Disasters -- Chapter 24: Reducing Employee and Supplier Theft and Other Losses -- Chapter 25: Conducting Inventory -- Chapter 26: Finding Additional Sources of Revenue -- Appendix A: Resources -- Appendix B: Useful Forms -- Appendix C: FAQs -- Bibliography -- Index -- About the Authors.