The Art of Data Analysis : How to Answer Almost Any Question Using Basic Statistics.

Cover -- Title page -- Copyright page -- Dedication -- Contents -- Preface -- Part 1: The Basics -- Chapter 1: Statistics: The Life of the Party -- Bibliography -- Chapter 2: Lions, and Tigers, and . . . Bigfoot? Oh, My: How Questionable Data Can Screw Up an Otherwise Perfectly Good Statistical Analysis -- Getting Good Data: Why It Pays to Be a Control Freak -- 1. Ask the Question and Determine the Type of Study Needed to Answer It -- 2. Specify Your Population and the Effect You Want to Measure -- 3. List All Relevant Factors and Decide What to Do with Them -- 4. Make a Data Analysis Plan -- Footprints, Fur, and a Life-Changing Film -- Bibliography -- Chapter 3: Asteroid Belts and Spandex Cars: Using Descriptive Statistics to Answer Your Most Weighty Questions -- They Mama -- Qualitative versus Quantitative Data -- Qualitative Analysis -- Quantitative Analysis -- The Descriptive Power Of Statistics -- Frequency Distributions and Histograms -- Central Location -- Variation -- How Heavy Is She? -- Bibliography -- Chapter 4: Baseball, Game Shows, and Sidekicks: Who Cares about Probability Anyway? -- Measuring the Three Bs -- Probability: The Superhero's Toolkit -- Set Arithmetic 101: The Union, the Intersection, and the Complement -- Independent And Mutually Exclusive Events -- Probability Rules -- Conditional Probabilities -- Empirical Probability: For Those Grounded in Data -- Sidekicks Are People, Too -- Never Leave Home Without One -- Bibliography -- Chapter 5: What It's Like to Be Normal: Probability Distributions and One Rule That Could Make You Wildly Popular -- The Granddaddy of All Demographic Data Sources -- Probability Distributions and Why We Need Them -- Discrete Probability Distributions -- Continuous Probability Distributions -- Sampling Distributions -- Fitting in with the Central Limit Theorem -- The Power of N -- Bibliography.

Part 2: What a Few Estimates and a Little Probability Can Do for You -- Chapter 6: Men Are Insensitive and Women Are Illogical. Really: Asserting Your Stereotypes with Confidence -- Statisticians Love Big Datasets and Other Half-Truths -- Finding Confidence In Your Data -- Confidence Interval for the Mean of a Population -- Confidence Interval for a Proportion -- Are Men Insensitive? Are Women Illogical? -- The Battle of the Sexes Rages On -- Bibliography -- Chapter 7: Godzilla versus King Kong: How Hypothesis Tests Can Be Used to Settle the Battle of the Movie Monsters -- Hypothesis Tests: Let the Judging Begin -- Two Giant Monsters on One Small Island -- Godzilla versus Kong -- Goodness-of-Fit Tests -- Tests for the Mean of a Population -- Tests for a Proportion -- And The Winner Is . . . -- Bibliography -- Chapter 8: Lab Rats and Roommates: Analysis of Variance and How to Channel Your Inner Mad Scientist -- Analysis of Variance: The Scientist's Toolkit -- Let the Judges Be Judged -- Unleashing Your Inner Mad Scientist -- Bibliography -- Chapter 9: When the Zombie Flu Went Viral: Regressing the Myth Out of Urban Myths -- Linear Regression and Other Zombie Tracking Tools -- Internet Posts And Other Symptoms Of Disease -- When the Zombie Flu Went Viral -- Diagnosing the Fit -- Predicting the Spread of Infection -- From Rumor to Myth to Legend -- Bibliography -- Appendix A: Critical Values for the Standard Normal Distribution -- Appendix B: Critical Values for the T-Distribution -- Appendix C: Critical Values for the Chi-Squared Distribution -- Glossary -- References -- Index.