Incidental Encoding

Source: Laboratory of Jonathan Flombaum-Johns Hopkins University Long-term memory is a critical feature of human cognition, and it has been a prominent focus of research in experimental psychology. Many paradigms designed to tap long-term memory rely on asking participants to learn or study content, then test memory about that content. This is a good approach if one wants to understand how memory supports educational achievement, for example, where explicit study is part of the process. But, in day-to-day life, people often form new memories-many of which last for a long time-incidentally. People do not remember what they read in a magazine, the moment a partner was met, or the plot of a favorite story because they try to. Somehow, a good deal of experience just gets encoded into memory as life goes by. To study this side of long-term memory, experimental psychologists use something called an incidental-encoding paradigm. The paradigm is especially useful for investigating the kinds of experiences that tend to produce strong long-term memories. Researchers think about experiences in terms of the kind of engagement they demand-personal, purely intellectual, deep, or shallow, for example. The incidental-encoding paradigm can be used to contrast long-term memory formation during different kinds of engagement by varying the cover task used to expose an individual to stimuli. A cover task is a task that a participant is asked to complete without knowing that memory for the stimuli in the task is tested later. This video demonstrates standard procedures for using the incidental-encoding paradigm and two different cover tasks to investigate long-term memory when explicit study of a stimulus is not demanded.