Brand rewired : connecting intellectual property, branding, and creativity strategy
Title:
Brand rewired : connecting intellectual property, branding, and creativity strategy
Author:
Chasser, Anne H.
ISBN:
9780470648827
Personal Author:
Publication Information:
Hoboken, N.J. : Wiley, ©2010.
Physical Description:
1 online resource (xvi, 224 pages) : illustrations
Local Note:
O'Reilly
Subject Term:
Added Author:
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