![Cover image for Marketing: principles and methods Cover image for Marketing: principles and methods](/client/assets/5.1294/ctx//client/images/no_image.png)
Marketing: principles and methods
Title:
Marketing: principles and methods
Author:
Phillips, Charles F. (Charles Franklin), 1910-1998, author.
Personal Author:
Edition:
Fourth edition
Physical Description:
xviii, 779 pages : illustrations 24 cm
General Note:
Includes bibliography.
Subject Term:
Added Author: