Cambridge Cultural Social Studies -- Contents -- Acknowledgments -- Introduction: Situating my experience with television -- PART I Conceptions of television use -- 1 Social Theory -- 2 Social science -- 3 Cultural studies -- PART II Reconceptualizing television use -- 4 Sociality and the problem of the subject -- 5 Components of a viewing culture -- PART III Documenting the viewing culture -- 6 Methodology and the turn to television -- 7 The practice of viewing -- 8 A typology of television use -- Conclusion: The politics of television reconsidered -- References -- Index -- Cambridge Cultural Social Studies.