Cover -- Half-title -- Series-title -- Title -- Copyright -- Contents -- Introduction -- PART ONE Theoretical Framework -- 1 Post-Modernist Assumptions -- PART TWO "Social" Critics -- 2 Lawrence Alloway -- 3 Harold Rosenberg -- 4 Leo Steinberg -- PART THREE "Philosophical" Critics -- 5 Barbara Rose -- 6 Max Kozloff -- PART FOUR "Cultural" Critics -- 7 Susan Sontag -- Conclusion -- Notes -- INTRODUCTION -- CHAPTER 1. POST-MODERNIST ASSUMPTIONS -- CHAPTER 2. LAWRENCE ALLOWAY: POP ART AND THE "POP ART-FINE ART CONTINUUM" -- CHAPTER 3. HAROLD ROSENBERG: POP ART AND THE "DE-DEFINITION" OF BOTH ART AND "SELF" -- CHAPTER 4. LEO STEINBERG: POP, "POST-MODERNIST" PAINTING, AND THE FLATBED PICTURE PLANE -- CHAPTER 5. BARBARA ROSE. POP, PRAGMATISM, AND "PROPHETIC PRAGMATISM" -- CHAPTER 6. MAX KOZLOFF: A PHENOMENOLOGICAL SOLUTION TO "WARHOLISM" AND ITS DISENFRANCHISEMENT OF THE CRITIC'S INTERPRETIVE… -- CHAPTER 7. SUSAN SONTAG: POP, THE AESTHETICS OF SILENCE, AND THE NEW SENSIBILITY -- CONCLUSION -- Index.