Book Cover -- Title -- Contents -- List of figures and tables -- Acknowledgements -- Introduction: Signs must burn! -- Bar games -- The table of conversions -- Bar gains: neither Saussure nor Lacan -- Simulation and semiosis -- The metaphysics of the referent -- The model of simulation as a condensed history of modern semiotic debate on the referent -- A Peircean turn -- Deleuze and Guattari in the polysemiotic field -- A Peircean return -- Varieties of symbolic exchange -- Juste pour rire -- Anagrammatic dispersion -- Lyotard and the primitive hippies -- The weak and the dead -- Hostage anti-value -- Pataphysical gestures -- Empty signs and extravagant objects -- Salt, sand and simulation -- Exotes like us -- Wily props and vengeful objects -- Conclusion: Signs of Baudrillard -- Notes -- Bibliography -- Name index -- Subject index.