Cover -- Half-title -- Series-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- PART I Serving Audiences -- CHAPTER 1 Not Toasters: The Special Nature of Media Products -- FOUR FEATURES OF COMMUNICATION PRODUCTS -- COPYRIGHT: AN ILLUSTRATION -- CHAPTER 2 Public Goods and Monopolistic Competition -- PRODUCTION OF A PUBLIC GOOD -- MONOPOLISTIC COMPETITION -- ADVERTISING-SUPPORTED MEDIA -- RUINOUS COMPETITION: TOO MANY PRODUCTS, TOO MUCH FAKE DIVERSITY -- A SOLUTION AND NEW PROBLEM: PRICE DISCRIMINATION -- CHAPTER 3 The Problem of Externalities -- THE CATALOG -- THE QUALITY OF PUBLIC OPINION AND POLITI AL PARTICIPATION -- AUDIENCE MEMBERS' INTERACTIONS WITH OTHER PEOPLE -- AUDIENCE MEMBERS' IMPACT ON CULTURAL PRODUCTS AVAILABLE TO OTHERS -- EXPOSING AND DETERRING ABUSES OF POWER -- OTHER BEHAVIORAL RESPONSES TO THE POSSIBILITY OF MEDIA EXPOSURE -- NONPAYING RECIPIENTS -- POSITIVE BENEFITS TO PEOPLE OR ENTITIES WANTING THEIR MESSAGE SPREAD -- MESSAGES' NEGATIVE EFFECTS ON THOSE WHO DO NOT WANT THE ATTENTION -- GAINS OR LOSSES TO MEDIA SOURCES -- COSTS IMPOSED OR BENEFITS CREATED BY INFORMATION-GATHERING TECHNIQUES -- CHAPTER 4 The Market as a Measure of Preferences -- COMMODIFICATION -- DISTRIBUTION -- PRINCIPLES OF DISTRIBUTION -- MEANING OF EQUALITY IN THE MEDIA CONTEXT -- IDENTIFYING PREFERENCES -- WHICH EXPRESSION OF PREFERENCES? -- PREFERENCES ABOUT PREFERENCES -- MARKET-GENERATED PREFERENCES -- CHAPTER 5 Where To? Policy Responses -- RESPONSES TO POLITICAL EXTERNALITIES -- RESPONSES TO OTHER EXTERNALITIES -- POLICY SUMMARY -- PART II Serving Citizens -- CHAPTER 6 Different Democracies and Their Media -- ELITIST DEMOCRACY -- LIBERAL PLURALISM OR INTEREST-GROUP DEMOCRACY -- REPUBLICAN DEMOCRACY -- COMPLEX DEMOCRACY -- PARTICIPATORY THEORIES' IDEAL MEDIA -- CHAPTER 7 Journalistic Ideals -- SOCIAL RESPONSIBILITY.

PUBLIC JOURNALISM -- CHAPTER 8 Fears and Responsive Policies -- PERSPECTIVE OF ELITE DEMOCRACY -- PERSPECTIVE OF REPUBLICAN DEMOCRACY -- PERSPECTIVE OF LIBERAL PLURALIST DEMOCRACY -- INADEQUATE PLURALISM -- CORRUPT SEGMENTATION -- POLICY -- PERSPECTIVE OF COMPLEX DEMOCRACY -- CHAPTER 9 Constitutional Implications -- PART III An Illustration: International Trade -- CHAPTER 10 Trade and Economics -- PUBLIC GOODS AND MONOPOLISTIC COMPETITION -- EXTERNALITIES -- NONMARKET MEASURES OF PREFERENCES -- CHAPTER 11 Trade, Culture, and Democracy -- MAINTAINING DEMOCRATIC DISCRETION -- CULTURE -- AN INTERNATIONAL PUBLIC SPHERE? -- WEAK PROTECTIONISM AND HUMAN RIGHTS -- TRADE AND PRINCIPLE -- Conclusion -- POSTSCRIPT The Internet and Digital Technologies -- CONTENT CREATION -- ACCESSIBILITY TO SPEAKERS AND AUDIENCES -- COMMUNICATION-ORIENTED SOCIAL PRACTICES -- Notes -- PREFACE -- PART I -- CHAPTER 1 -- CHAPTER 2 -- CHAPTER 3 -- CHAPTER 4 -- CHAPTER 5 -- PART II -- CHAPTER 6 -- CHAPTER 7 -- CHAPTER 8 -- CHAPTER 9 -- PART III -- CHAPTER 10 -- CHAPTER 11 -- CONCLUSION -- POSTSCRIPT -- Index.